Bike rentals and greenways: Ma Voie Verte and Lokki join forces to structure the cycling tourism ecosystem

Cycling tourism is experiencing continuous growth in France, driven by the challenges of ecological transition, the evolution of tourism practices and the rise of soft mobility.

Dance what contexts, My Green Way et Loki announce a strategic partnership aimed at structuring a complete ecosystem around cycling routes, by connecting more closely roaming offer, services and bike rentals.

Cycling, a structuring lever for destinations

Cycling is now emerging as a strategic lever for tourism development.

Two major trends are confirmed:

The rise of bicycle touring

The routes, greenways, cycle routes, and EuroVelo are attracting increasing numbers of visitors and helping to structure local economic sectors:

• accommodation
• F&B
• services for cyclists
• outdoor activities

Cycling as a criterion for choosing a destination

Beyond the nomadic lifestyle, the presence of a greenway or a safe route becomes a determining criterion in the choosing a destination , particularly for family customers.

The bicycle is now perceived as:

• an accessible activity
• an attractiveness factor
• a quality indicator of the tourism offering

It fits perfectly into stays, especially in the form of day trips.

A key challenge: structuring access to services

Despite infrastructure development, one challenge remains: access to services, and in particular to the bike rental .

The difficulties encountered are well known:

• lack of clarity in the offer
• dispersion of actors
• absence of integrated user journey
• booking complexity

These obstacles limit the transition to action, particularly for customers who are not equipped.

A partnership serving an integrated experience

It is in this context that Ma Voie Verte and Lokki decided to join forces.

The objective is to propose an operational response to these challenges by directly connecting routes to rental services.

My Green Way: a structuring platform on a national scale

Ma Voie Verte is a platform dedicated to greenways and cycle routes in France.

She permits :

• to map the range of routes
• to promote services located nearby
• to connect users with local actors

with:

• over 800 routes listed
• over 2,000 accommodations visible
• a rapidly growing audience

My Green Way is positioned as a gateway to the cycling tourism ecosystem.

Lokki: a technological building block at the heart of rental

Lokki is a SaaS solution dedicated to the management and booking of rental activities (bikes, leisure equipment).

It allows professionals to:

• to digitize their business
• to manage their bookings
• to make their offer accessible online

Lokki also offers a public booking platform allowing you to easily find and book a bike anywhere in France:

https://www.lokki.rent/

It relies on a network of rental companies spread across the entire territory.

A strategic complementarity

The partnership is based on a simple principle:

• My Green Way generates inspiration and demand
• Lokki makes it easier to access rentals

By connecting these two dimensions, it becomes possible to propose a complete user journey :

1. route identification
2. projection into an experience
3. immediate access to services

Concrete benefits for the territories

For local authorities and tourist destinations, this partnership represents a structuring lever:

• better return on investments made on routes
• strengthening tourist appeal
• development of local economic benefits
• facilitating access to the practice for visitors

It is part of a logic of networking of public and private actors.

An opportunity for professionals

For rental companies and tourism professionals:

• access to a qualified audience
• Increased visibility along the routes
• integration into a seamless booking process

For hosts:

• enriching their value proposition
• responding to the growing expectations of cycling customers
• complementarity with initiatives such as Accueil Vélo

Towards a more integrated cycling ecosystem

This partnership illustrates a fundamental shift: the move from an infrastructure-based approach to an experience-based approach.

The development of cycle tourism now depends on the ability to:

• connect the offers
• structure the services
• simplify access to practice

A concrete response to the current challenges of cycle tourism

By combining their expertise, Ma Voie Verte and Lokki provide a concrete response to the current challenges of cycle tourism.

This partnership helps to structure a more transparent, accessible, and efficient ecosystem, serving:

• of Places
• professionals
• users

It is part of a broader dynamic of transformation of tourism practices, where cycling becomes a central vector of discovery and attractiveness.